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Is Hiring a Copywriter a Good Investment?

If you are looking to hire a copywriter, many times it can be out of reach for the average small business owner. Most copywriters are worth way more than the fees they charge, but the fees can be very high. Read on to find out how you can overcome these fees and make your own investment into the copywriting of your business.

It all starts with education. Go to the library and look up some of the top copywriters in history (Claude Hopkins, Eugene Scwartz, Dan Kennedy, Gary Halbert, and others). These guys make anywhere from $10,000-$50,000 per sales letter. They product results, but that level of copywriting is out of reach for most small business owners.

Yes, you can go a smaller copywriter, but much of the time you will get smaller results for the amount of money that you paid. There is a better way. You can also educate yourself, just like all of the masters did. If you do enough research and collect enough samples, you too can educate yourself on how to write a powerful sales letter. This will cut your expenses way down and will also allow you to add a skill that you can sell to other business owners in your niche.

Start collecting the direct mail that comes to your home on a daily basis. Rip out magazine ads that that grab your attention for products that are in a similar category as the one you are writing for. Look for “control” pieces, which are ones that get sent on a repeated basis. These are the sales letters and ads that work. This will become your “swipe file.”

You will use this research material to put together a sales letter that is customized for your product. You will have a compelling headline, a story, benefit-packed bullets, and a call to action. Towards the end you will want to make sure you list a guarantee as well.

Hiring a GOOD copywriter could just be one of the best investments you have ever made in your business. However, in order to get that quality you are going to have to pay a lot of money for it. If you are just starting out or selling your own products from home, you may not have a choice, but to become self-educated. Once you develop your new-found skill cor writing copy, you can use that to test different versions of your sales letters, and maybe some day, you can get paid for writing copy as well.

The Only 3 Ways To Increase Your Business

Would you like to increase your business? In Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got, he says there are only three ways (or a combination thereof) to increase your business and make more money. They are:

1. Increase the number of your clients

2. Increase the average size of sale per client

3. Increase the number of times clients return and buy again

Before we take a closer look at each of these methods, it is important to be sure that the prices you are charging are in line with the value that you deliver. Meaning, if you are undercharging please consider increasing the investment for your products and services.

Now, let’s take a look at each of the ways to increase business and get you brainstorming about how you can apply them to your business.

INCREASE THE NUMBER OF YOUR CLIENTS

Look at your client data to see where and how the majority of clients find you. If you haven’t been tracking this start now and in the meantime just go by memory.

Add up the number of clients from each source, see which marketing strategies are working the best and start spending more time doing them. It’s all about doing more of what works. This may sound simple, and it is. It’s just a matter of doing it!

If none of your marketing strategies are working very well, take time to reevaluate and then begin with something new.

INCREASE THE AVERAGE SIZE OF THE SALE PER CLIENT

Take a look at all of the products and services you offer and do two things. First, think about new valuable products or services you could add to the existing ones to create more interesting packages for your clients.

Next, consider all of the ways you could bundle existing products and services in various combinations to create new packages. Look for logical themes or groups that will appeal to your clients. You could even sell all of your products as one giant package at a discounted price.

INCREASE THE NUMBER OF TIMES CLIENTS RETURN AND BUY AGAIN

A well known fact is that it costs around seven times the amount of money to acquire a new client as it does to sell something to an existing client. Take a look at your existing clients, as well as your previous clients, and think about what kinds of products and services they would like.

Consider creating ‘follow-up’ or ‘next step’ products and services. A great way to find out what they really want is to actually ask them what they need. You can ask via: the phone, e-mail, or a web based survey.

Are you starting to see how you can use these three ways, or a mixture of them all, to increase your business? Take the time to analyze your business, create a plan, and get into action on increasing your business.

© Stephanie Ward 2006

Are Thermal Barcode Label Printers Worth the Investment?

Barcode systems can be useful in any type of business. The use of barcodes improves the speed and accuracy of inventory control. Once each item is tagged with a barcode, inventory count becomes easier as the employees only need to scan each barcode using handheld inventory barcode scanners.

Barcodes are also effective for faster checkout, as the cashier only needs to scan the barcode, and then the product information and price automatically appears on the screen. Other uses of barcodes include document and asset tracking, and monitoring of field employees. Barcodes are not limited to these functions though. The uses of barcodes are seemingly endless; therefore, investing in a good barcode label printer is essential for a potentially successful business.

There are four types of printers that are capable of printing barcodes. They are the dot matrix, laser, ink-jet and thermal printers. In a way, each printer is unique in their mechanism, advantages, and limitations.

Among them, the most efficient barcode label maker is the thermal printer. It is the only type of barcode label maker that can print single, individual labels rather than by batch or by sheet. A benefit, therefore of the thermal label maker is that it doesn’t produce unnecessary extra labels, thus, preventing a waste of printing materials.

Direct thermal printers work by using heat to produce a reaction on the special thermal paper and, thus, creating the image on the paper. The printer sends a current of electricity to the heating resistor on the thermal head. The thermal head then generates a specific pattern and the heat produced activates the layer of the paper which contains dyes that act as ink. Basically, the printer “burns” the barcode on the paper.

Other thermal barcode label maker benefits include high-quality, durability, stability, and cost-efficiency since the only printing supply the printer needs is the special thermo-sensitive paper to be used. Another benefit is that thermal barcode label makers support a variety of label materials, and they can easily accept and encode data without slowing print speed.

The most important benefit of the thermal label maker, however, is that they can be synchronized with point of sale software. Once it is connected to a point of sale program, the printer can print other information of the products such as model number, price, and product names or short descriptions.

The initial budget needed to buy thermal barcode printers may be slightly higher than those of the other printers, but the benefits easily make up for it. Thermal barcode printers are good investments that are vital in the success of a business.